Insights at the intersection of technology, media & marketing

Pre-pitch intelligence for agencies

Fullrun provides a fast-turnaround consultancy service for agencies working on competitive pitches in the tech, telecoms and media sectors. Contributing on a flexible, time-sensitive basis to your team’s efforts, we deliver a fast-flowing stream of analysis that identifies the strengths, weaknesses and opportunities that confront your potential client.

1) We examine business realities and “official” corporate messaging:

2) We then compare “official reality” with the perceptions of key influencers, including journalists, bloggers and social media commentators.

3) We flush out credibility gaps, where the fault-lines between messaging and reality loom largest

4) Finally, we offer recommendations for success, including the targeting of new influencers, the development of new messages and practical campaign ideas.

Since 2005, Fullrun has worked on messaging and positioning studies involving the following brands:

  • 3Com
  • BEA Systems
  • BT
  • Cable & Wireless
  • Computer Associates
  • Ericsson
  • Google
  • Hewlett-Packard
  • Microsoft
  • Motorola
  • Nokia
  • Novell
  • Symbian
  • Sony

Our work with PR and marketing agencies has included:

  • Generating analysis for use in competitive pitches.
  • Reality-checks for an agency concerned about its performance on a relatively new account.
  • Working on behalf of an agency intent upon “re-setting” an important long-term client relationship.
  • Taking the strain off a large agency’s internal research department that didn’t have the bandwidth to cope with multiple, large, pitches at the same time.

Tight deadlines do not phase us. When you contact us, our first concern is always whether we can deliver our customary standard of work within your deadlines. We never take on assignments where we think we might fall short of those standards.

We’re also upfront about potential conflicts. (Fairly obviously, for example, we never work with more than one vendor or agency in the context of a pitch.)

Typically, our aim is to scope out the project, and provide you with a cost estimate within 24 hours of initial contact – or sooner.

From this point, we aim to deliver completed research projects within days. In all cases, our written output is accompanied by as much telephone-based and face-to-face consultancy as you require.

If you’re interested in working with Fullrun on a research project, please call Peter Kirwan on 07803 97534, or get in touch via email.